How Many Emails Per Sequence?

MachFive allows 1-10 emails per sequence.

Recommendation: 1-3 emails

You might think sending 5-7 emails makes you look persistent and professional. In reality, you're just annoying people who didn't respond to the first 1-3 emails.

The data is clear:

• Emails 1-3 generate the vast majority of positive responses
• Emails 4+ have severely diminishing returns
• More emails = more spam complaints, more unsubscribe requests, more damage to your sender reputation

What to do instead: Retarget the same lead list 1-3 months later with a similar or new message. A fresh sequence months later outperforms a 7-email harassment sequence every time.

MachFive allows up to 10 emails because some edge cases warrant it—but for most campaigns, keep it to 3 or fewer.

See MachFive Maverick: Offer and Messaging for more on sequence length best practices.