Key Terms

Key Terms

Campaign
A strategic container built around a specific target audience. Includes your audience definition, selected social proof, lead magnets, and offer positioning. One campaign can have multiple sequences.

Sequence
A batch of AI-generated email sequences tied to a specific lead list upload. Created within a campaign.

Credit
The unit of usage in MachFive. 1 credit = 1 lead processed with a full email sequence.

Social Proof
Credibility elements that build trust and demonstrate value. These include testimonials, case studies, credentials, certifications, client logos, metrics, awards, media mentions, and more.

MachFive uses 35 types of social proof.

Lead Magnet
A piece of free value offered to prospects to lower the barrier to engagement. Examples: audit, checklist, template, report, free consultation, free trial. Lead magnets increase response rates by giving prospects an easy "yes" and create a reciprocity gap.

Offer
The complete package you're presenting to a prospect. In MachFive's campaign builder, the Offers stage shows what pairs well with each offer: the target audience, specific value proposition, recommended social proof from your previous selections, suggested lead magnets, and risk reversals. A strong offer combines all these elements into a compelling reason to respond.

Risk Reversal
A mechanism that transfers risk away from the prospect and onto you. Examples: money-back guarantee, "pay only if you see results," free pilot, satisfaction guarantee. Risk reversals reduce friction and increase conversion.

CTA (Call to Action)
The specific action you want the prospect to take. Examples: book a call, reply with interest, download a resource.

Company Summary
A document generated by MachFive after onboarding that captures your business context, value props, and proof points.

Market Research Report
A document generated by MachFive after onboarding that analyzes your competitive landscape and market positioning.

Target Audience Research
A document generated during campaign building that provides deep analysis of your selected target audience.

Workspace
Your MachFive account container. Contains your campaigns, documents, settings, and team members. You can belong to multiple workspaces.