Refining or Branching a Campaign

From the Configurations tab, you have two options:

Refine

Click "Refine" to go back and edit your campaign configuration.

Important: Refining at any stage will reprocess all downstream stages. For example, if you refine at Lead Magnets, you'll also need to go through Offers again.

Branch

Click "Branch" to create a duplicate of this campaign that you can modify without affecting the original.

Use Branch when:

• You want to test a different angle for the same audience
• You want to keep your original campaign intact while experimenting

Both Refine and Branch start from the specific stage you're viewing (Target Audience, Social Proof, Lead Magnets, or Offers). Everything before that stage remains unchanged.