Configuring a List
After uploading your leads, you'll configure:
| Setting | Description |
|---|---|
| List Title | A name for this list (e.g., "SaaS Founders - Batch 1") |
| Emails Per List | How many emails MachFive writes per lead (1-4) |
| CTA Types | What call-to-action style(s) to use |
| Signature | Who the emails appear to come from |
| Added Campaign Details | Free-form instructions for MachFive |
How Many Emails Per List?
MachFive allows 1-4 emails per list. We recommend 1-3 emails.
The data is clear:
- Emails 1-3 generate the vast majority of positive responses
- Email 4 has diminishing returns
- More emails = more spam complaints, more unsubscribe requests, more damage to your sender reputation
What to do instead: Retarget the same lead list 1-3 months later with a similar or new message. A fresh list months later outperforms a long email sequence every time.
Added Campaign Details
The Added Campaign Details field is where you give MachFive additional instructions. This is powerful — use it.
Examples of what you can add:
- A template or past email that worked well (MachFive will tailor it to each lead)
- Specific offer elements to emphasize
- Social proof or lead magnets you want prioritized
- A particular reading level (e.g., "Keep language at a 5th grade reading level")
- Structural requests (e.g., "Add a P.S. line to every first email in the sequence")
- Style notes (e.g., "Include one line with subtle humor")
- Tone guidance (e.g., "Keep it conversational, not corporate")
Critical: Write instructions as if you're talking about one lead at a time. MachFive processes leads in parallel without memory between them — each lead is processed independently.
✅ Good: "Reference the lead's company size when discussing ROI"
✅ Good: "Add a P.S. line mentioning our free audit"
❌ Bad: "Alternate between formal and casual tone every other lead"
❌ Bad: "Make the first 50 leads more aggressive"
Pro Tip: If you have a template or cold email that's worked well in the past, paste it into Added Campaign Details. MachFive will adapt your proven message for each individual lead — keeping what works while adding personalization. This is one of the most powerful ways to use MachFive.